FranchiseOne: Food & Beverage Franchise Enabler Platform
FranchiseOne: Food & Beverage Franchise Enabler Platform
About The Company
FranchiseOne is an all-in-one platform designed to empower business owners through franchising. It integrates core functions—from POS and inventory tracking to promotions and financial management into a seamless ecosystem. The challenge? While the platform offered powerful tools, new users often struggled to navigate the system and compare opportunities. My role was to rethink the user experience: simplifying complexity, ensuring consistency, and making the platform approachable for potential franchisees.
FranchiseOne is an all-in-one platform designed to empower business owners through franchising. It integrates core functions—from POS and inventory tracking to promotions and financial management into a seamless ecosystem. The challenge? While the platform offered powerful tools, new users often struggled to navigate the system and compare opportunities. My role was to rethink the user experience: simplifying complexity, ensuring consistency, and making the platform approachable for potential franchisees.
Research & Discovery
To kickstart the project, I joined weekly product meetings with the CTO and stakeholders. In April 2024, we ran a requirement gathering session where we mapped the high-level franchisee journey on a whiteboard. This raw session captured essential flows from onboarding and catalogue browsing to franchise application. My responsibility was to convert these rough diagrams into structured user flows and design foundations that could guide the rest of the UX work.
Research & Discovery
To kickstart the project, I joined weekly product meetings with the CTO and stakeholders. In April 2024, we ran a requirement gathering session where we mapped the high-level franchisee journey on a whiteboard. This raw session captured essential flows from onboarding and catalogue browsing to franchise application. My responsibility was to convert these rough diagrams into structured user flows and design foundations that could guide the rest of the UX work.
User Demographics
👤 Franchisee (calon pemilik franchise)
Uncertainty in evaluating opportunities
It’s difficult to distinguish between trustworthy vs. risky franchise offers without transparent information.Operational overload from day one
Without a standardised system, new franchisees struggle to manage sales, inventory, and staffing effectively.Limited growth knowledge
Most lack the experience or guidance needed to scale beyond a single outlet.
🏢 Franchisor (pemilik brand franchise)
Managing multiple partners at scale
Overseeing multiple franchisees across various regions quickly becomes complex without centralised tools.Inconsistent brand experience
Each franchise location risks delivering a different quality of service, diluting the brand’s reputation.Complex financial & promotional oversight
Tracking financial performance and coordinating promotions across all outlets requires significant effort and alignment.
User Demographics
👤 Franchisee (calon pemilik franchise)
Uncertainty in evaluating opportunities
It’s difficult to distinguish between trustworthy vs. risky franchise offers without transparent information.Operational overload from day one
Without a standardised system, new franchisees struggle to manage sales, inventory, and staffing effectively.Limited growth knowledge
Most lack the experience or guidance needed to scale beyond a single outlet.
🏢 Franchisor (pemilik brand franchise)
Managing multiple partners at scale
Overseeing multiple franchisees across various regions quickly becomes complex without centralised tools.Inconsistent brand experience
Each franchise location risks delivering a different quality of service, diluting the brand’s reputation.Complex financial & promotional oversight
Tracking financial performance and coordinating promotions across all outlets requires significant effort and alignment.
User Needs
👤 Franchisee (Prospective Business Owners)
Transparent discovery of opportunities
Need clear, reliable information to evaluate and compare franchise options with confidence.Operational support from day one
Require integrated tools to manage sales, inventory, staffing, and promotions without needing multiple platforms.Guidance & mentorship
Expect structured training and ongoing support from the franchisor to compensate for limited experience in scaling a business.
🏢 Franchisor (Brand Owners)
Centralised management platform
Need a robust system to oversee franchise operations—covering inventory, finance, and marketing—in one place.Consistent brand experience
Require tools that help monitor and align franchisees with brand standards across multiple locations.Performance visibility
Expect advanced analytics and reporting features to track franchisee performance and overall business health in real time.
User Needs
👤 Franchisee (Prospective Business Owners)
Transparent discovery of opportunities
Need clear, reliable information to evaluate and compare franchise options with confidence.Operational support from day one
Require integrated tools to manage sales, inventory, staffing, and promotions without needing multiple platforms.Guidance & mentorship
Expect structured training and ongoing support from the franchisor to compensate for limited experience in scaling a business.
🏢 Franchisor (Brand Owners)
Centralised management platform
Need a robust system to oversee franchise operations—covering inventory, finance, and marketing—in one place.Consistent brand experience
Require tools that help monitor and align franchisees with brand standards across multiple locations.Performance visibility
Expect advanced analytics and reporting features to track franchisee performance and overall business health in real time.
Problem Statement
FranchiseOne needed a user experience that simplified the complexity of franchise operations while ensuring transparency and consistency for both franchisees and franchisors. The challenge was to design a system that felt approachable for new entrepreneurs yet robust enough to support established brands.
Problem Statement
FranchiseOne needed a user experience that simplified the complexity of franchise operations while ensuring transparency and consistency for both franchisees and franchisors. The challenge was to design a system that felt approachable for new entrepreneurs yet robust enough to support established brands.
Design Process
After identifying the core pain points and user needs, I translated insights into concrete design flows for both franchisees and franchisors.
1. Wireframing & Early Exploration
I started with low-fidelity wireframes to validate structure and flow before investing in visuals.
Franchisee wireframes focused on simplifying onboarding and catalogue browsing, ensuring transparent comparison of opportunities.
Franchisor wireframes emphasised centralised dashboards for managing multiple outlets, standardising operations, and monitoring performance.
These wireframes allowed quick iterations with stakeholders and helped align the product team on key flows early.
2. Iteration & Feedback
Wireframes went through multiple feedback loops with the CTO and stakeholders. The sessions clarified:
The importance of transparency in displaying franchise package details.
The need for a simplified flow for franchisors to oversee operations without clutter.
Adjustments in layout for better scalability across devices.
3. High-Fidelity Design
Once the structure was validated, I created polished high-fidelity mockups to simulate the real experience:
Franchisee UI: Clean catalogue interface, package comparison tool, and guided onboarding.
Franchisor UI: Robust dashboard with analytics, financial tracking, and promotional tools.
The final designs balanced usability with a professional visual identity, making the platform approachable for first-time entrepreneurs while trustworthy for established brand owners.
Design Process
After identifying the core pain points and user needs, I translated insights into concrete design flows for both franchisees and franchisors.
1. Wireframing & Early Exploration
I started with low-fidelity wireframes to validate structure and flow before investing in visuals.
Franchisee wireframes focused on simplifying onboarding and catalogue browsing, ensuring transparent comparison of opportunities.
Franchisor wireframes emphasised centralised dashboards for managing multiple outlets, standardising operations, and monitoring performance.
These wireframes allowed quick iterations with stakeholders and helped align the product team on key flows early.
2. Iteration & Feedback
Wireframes went through multiple feedback loops with the CTO and stakeholders. The sessions clarified:
The importance of transparency in displaying franchise package details.
The need for a simplified flow for franchisors to oversee operations without clutter.
Adjustments in layout for better scalability across devices.
3. High-Fidelity Design
Once the structure was validated, I created polished high-fidelity mockups to simulate the real experience:
Franchisee UI: Clean catalogue interface, package comparison tool, and guided onboarding.
Franchisor UI: Robust dashboard with analytics, financial tracking, and promotional tools.
The final designs balanced usability with a professional visual identity, making the platform approachable for first-time entrepreneurs while trustworthy for established brand owners.
NP
Naufal Permana
For business inquiry please send email to mnaufalpermana@yahoo.com
© 2025 Naufal Permana. All rights reserved.
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Mobile Design
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Links
About Me
Testimonials
Services
Why Hire Me?
FAQs
Projects
Mobile Design
Web Design
Marketing
NP
Naufal Permana
For business inquiry please send email to
mnaufalpermana@yahoo.com
© 2025 Naufal Permana. All rights reserved.